Open Product Management Training (OPM2025f2fQ2)

Open Product Management Training (OPM2025f2fQ2)

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About this training

Have you ever been tasked with defining your product’s value proposition, but struggled to clearly articulate the unique customer value it delivers? Or perhaps you’ve identified a gap in the market but aren’t sure how to position your product effectively to meet that need while staying ahead of competitors. Maybe you need to align your product roadmap with the company’s shifting business strategy, but the priorities seem to be in constant flux, leaving you unsure of how to proceed.

You might also face challenges in demonstrating how your product directly drives business results or communicating its value to key stakeholders in a way that resonates. Perhaps you’re looking to build a deeper understanding of your market, ensuring that your product strategy reflects not just customer needs but also emerging trends and competitive dynamics.

Or perhaps you’re simply seeking clarity on where to develop your skills to move your product management career forward.

Our Product Management training is a course designed to help you gain clarity in your role, equipping you with actionable tools and strategies to improve your product’s performance. You’ll explore how product management drives business success, learn customer-centric and business-oriented approaches and reflect on your own skillset to identify areas for growth – all while connecting with a network of peers to share insights and experiences.

 

Target Audience:

Product Managers in industrial companies with an interest of gaining deeper understanding of the field of Product Management.

This program is ideal for professionals who:

  • Are new to product management and seek a solid foundation to excel in their roles.
  • Have experience in product management but wish to sharpen their skills and adopt a more customer-centric and strategic approach.
  • Aspire to understand and fulfil management expectations, driving business performance through their products.
  • Want to connect and share knowledge with a broader network of Product Managers.

 

What our participants say:

“I liked every moment of the training, although it’s been quite tough!”

“Presentations are “common sense” not using fancy wording – a good approach.”

“Really good training overall and gave lot understanding about product management tasks and responsibilities.”

“Very well organised and thorough, this Product Management Training sets a strong foundation.”

“Thanks a lot. Great teachers, great team members. One of the best courses I have taken.”

 

Set-up and schedule:

This PM Management training consists of one virtual Kick-off meeting and three full days of face-to-face workshops.

The face-to-face workshops will take place in Västerås/Sweden. Snacks, coffee breaks and lunches on the workshop days are included in the price.

Open Product Management training Q2

  • Kick-Off meeting (2 hours):   virtual, approximately at the end of April or beginning of May
  • Workshop (face-to-face):      13th – 15th of May 2025

 

Your trainer:

To be announced closer to the date.

The training is based on the PM-Star framework (used with permission of ABB).

During this course, we will cover the following modules:

  • Governance (Definitions and the different PM roles, Product strategies, Strategic vs operative tasks, Soft skills of Product Management)
  • Know the Market (Segments, channels and users, Quantify market opportunities, Competitive analysis, Trends)
  • Monitor and Manage Existing Portfolio (Life cycle management including end of life management, Portfolio analysis, How to measure product success)
  • Customer Value (Targeting, Customer needs, Value proposition and positioning)
  • Plan New Portfolio (Idea generation and innovation, Project prioritization, Roadmaps, how does PM support product development)
  • Offering to Market (Product launches, Strategic pricing, Customer success, Enabling sales

 

Open Product Management Training (OPM2025f2fQ2)

Seats available

Put me on the waiting list

We will inform you when the product in stock. Please leave your valid email address below.

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